Sector SPDR
Shifting Perspective
![](https://freight.cargo.site/t/original/i/5dd36337036e9651ea7b6b30e2612f6e79075e3a81ca5532c12e4e2d51d946e2/Select-Sector-SPDRS-2022---Spot-1.3b.jpg)
Deliverables
3 Spots of 15”
3 Spots of 30”
3 Spots of 15”
3 Spots of 30”
Sector SPDR wanted to push their visual language to the next level. As a creative partner, we were invited to develop multiple spots with a completely revamped look and feel. Taking the viewer on an inspiring journey of dynamic compositions, which weaves together and shares the underlying concept of shifting perspectives.
![](https://freight.cargo.site/t/original/i/19c4e79dbb4db047fc97af01ca5c595e03c4344cbedde62661d909f44cc54304/SPDR-1-1.jpg)
![](https://freight.cargo.site/t/original/i/762abed64b1fa2281a3ff69fd89887904b49c9f306bd68f9255ff7750521aa77/SPDR-1-3.jpg)
![](https://freight.cargo.site/t/original/i/7f3a242a4fcab5d6a6d34af3fd2ba222d1e1c93fb1c1cd9bc28941c05d620a76/SPDR-1-4.jpg)
Motion design
Color, composition, pacing, and sound design come together to create films that support and strengthen the messaging. The on-screen text is concise and easy to understand (rational), while the motion language aims to address the subconscious.
![](https://freight.cargo.site/t/original/i/24ac2fd018f5e5389930781ba2f7f0baa51e90cc308f8c21e9d089ea1e9686b6/SPDR-2-3.jpg)
![](https://freight.cargo.site/t/original/i/4d8a5575156137f19468511d2bc36cddedad7b22e994b04e12db9d793393144b/SPDR-2-4.jpg)
Design
The S&P 500 is made up of 11 distinct sectors, each with its own color scheme. These appearances are incorporated into each film, creating a cohesive look and feel across the series. While each sector is distinctive, they all share a similar style, much like the movie Transformers, but with a greater focus on style and less on robots and explosions.
![](https://freight.cargo.site/t/original/i/6e47ceb2b733bd774a010ab4609c7c64f6fd2d399b1c9ab76e0d16d592a8d126/SPDR-3-2.jpg)
![](https://freight.cargo.site/t/original/i/3987dc56b59fdf7c0ab6329cbe48c5198657cdafc7ee97b9038b0081252df355/SPDR-3-4.jpg)
Process
Our approach in this campaign was to place the message front and center and create a connection with the previous campaign. The outcome was a collection of dynamic compositions that convey the sensation of changing perspectives. The compositions include elements of kinetic typography and a blend of 2D and 3D elements.
Process Reel