Sector SPDR
Shifting Perspective
Deliverables
3 Spots of 15”
3 Spots of 30”
3 Spots of 15”
3 Spots of 30”
Sector SPDR wanted to push their visual language to the next level. As a creative partner, we were invited to develop multiple spots with a completely revamped look and feel. Taking the viewer on an inspiring journey of dynamic compositions, which weaves together and shares the underlying concept of shifting perspectives.
Motion design
Color, composition, pacing, and sound design come together to create films that support and strengthen the messaging. The on-screen text is concise and easy to understand (rational), while the motion language aims to address the subconscious.
Design
The S&P 500 is made up of 11 distinct sectors, each with its own color scheme. These appearances are incorporated into each film, creating a cohesive look and feel across the series. While each sector is distinctive, they all share a similar style, much like the movie Transformers, but with a greater focus on style and less on robots and explosions.
Process
Our approach in this campaign was to place the message front and center and create a connection with the previous campaign. The outcome was a collection of dynamic compositions that convey the sensation of changing perspectives. The compositions include elements of kinetic typography and a blend of 2D and 3D elements.
Process Reel