Tommy Sport

Tommy Hilfiger launches Tommy Sport, a brand new line of workout gear.

The sports wardrobe fuses Tommy Hilfiger’s classic brand DNA with athletic designs. We were asked to craft the marketing assets that orchestrate their launch campaign. Introducing the new collection whilst highlighting the technical innovations with a contemporary twist. Bold typography, fresh colors and dynamic layouts dial up the volume, all set into motion with the aim to communicate technical aspects quickly and clearly.

Tommy Sport

Motion graphics with sport excellence —

From in-store to social

Designed from the outset to work across multiple touchpoints. A flexible design language, bold enough to pop on small screens, detailed enough for large displays.

Fall Campaign

Bold with sports prowess

Building on the launch campaign, the fall campaign was crafted. Further charging Tommy Sport’s brand identity and enabling them to claim their spot in the sports domain.

Awards ⁷

Lovie Awards - Bronze

Muse Awards - Platinum

Vega Awards - Canopus winner

Vega Awards - Centauri winner

W3 Awards - Gold

Telly Awards - Silver

Tommy Sport

Tommy Hilfiger launches Tommy Sport, a brand new line of workout gear.

Designed from the outset to work across multiple touchpoints. A flexible design language, bold enough to pop on small screens, detailed enough for large displays.

Bold with sports prowess

Building on the launch campaign, the fall campaign was crafted. Further charging Tommy Sport’s brand identity and enabling them to claim their spot in the sports domain.

Awards ⁷

Selected Work