Changing Perspective

Sector SPDRs wanted to push their visual language to the next level. As their creative partner, we were invited to develop multiple spots with a completely revamped look and feel. Taking the viewer on an inspiring journey of dynamic compositions, which weaves together and shares the underlying concept of shifting perspectives.

Color, composition, pacing, and sound design come together to craft films that support and strengthen the messaging. The on-screen text is concise and easily comprehensible (rational), while the motion language is strategically designed to resonate with the subconscious.

Motion Design

Awards ³

Muse Award - Gold

Motion Design Awards - Video of the Day

Motion Design Awards - Honorable Mention

Changing Perspective

Awards ³

Selected Work