Sector SPDR

We embarked on developing a captivating set of online and TV commercials for Sector SPDRs. Our aim was to create a tangible representation of the sectors of the S&P 500 using a variety of beautiful, tactile materials. This series provided us with the opportunity to infuse the commercials with life and wonder.

The (creative) process was extensive. However, we had lots of fun developing this body of work, from the very first idea, to detailed storyboards, to final renderings.

The TV commercials effortlessly demonstrate the simplicity of adjusting portfolio weighting from one sector to another using Sector SPDRs.

Two months of pre-production. Two days studio shoot. Four months of post-production. A lot of preparation. Sixty-two people involved. Almost one hundred concept art sketches. 16,000 keyframes crafted. 1,265 animated and textured 3D objects. 52 highly detailed animated overlay graphics. Heaps of dedication. And a good helping of fun.  

Awards ¹⁹

Selected Work