As the largest do-it-yourself retailer in Europe, OBI has been a household name for generations. A place where innovation meets tradition, and DIY enthusiasts find their haven.

We are proud to introduce the OBI Motion Principles. Embracing the essence of do-it-yourself. The DIY approach consists of three distinct directions for maximum flexibility. Each catering to different aspirations and needs. 

Our research process was a hands-on exploration. Immersing ourselves in the vibrant world of do-it-yourself. We rolled up our sleeves and dove headfirst into the realm of DIY, focusing on every expression and movement that defines this unique craft.

The first direction of the OBI Motion Principles is named "Physical," a celebration of the tangible aspects of DIY. From the gravitational pull that guides a hammer's swing to the precision of using a level for perfect alignment. A close up of the physics of objects and movements that underpin the DIY process.

This direction is all about the satisfying click of the final piece falling into place. We shine a spotlight on that pivotal moment – the final push – where satisfaction reaches its zenith in the DIY process. 

The Agile treatment embraces the fluidity, flexibility, and fun that come with combining the DIY principles with an extra dose of smoothness. At its core, the Agile direction is a celebration of versatility and adaptability in DIY. It's about infusing the Motion Principles with a sense of fluid motion, where transitions are seamless, and obstacles are met with grace. 

Selected Work