As the largest do-it-yourself retailer in Europe, OBI has been a household name for generations. A place where innovation meets tradition, and DIY enthusiasts find their haven.
We are proud to introduce the OBI Motion Principles. Embracing the essence of do-it-yourself. The DIY approach consists of three distinct directions for maximum flexibility. Each catering to different aspirations and needs.
The Essence of Do-It-Yourself Research
Our research process was a hands-on exploration. Immersing ourselves in the vibrant world of do-it-yourself. We rolled up our sleeves and dove headfirst into the realm of DIY, focusing on every expression and movement that defines this unique craft.
01.Physical
The first direction of the OBI Motion Principles is named "Physical," a celebration of the tangible aspects of DIY. From the gravitational pull that guides a hammer's swing to the precision of using a level for perfect alignment. A close up of the physics of objects and movements that underpin the DIY process.
02.The Final Push
This direction is all about the satisfying click of the final piece falling into place. We shine a spotlight on that pivotal moment – the final push – where satisfaction reaches its zenith in the DIY process.
Satisfaction ✔︎03.Agile
The Agile treatment embraces the fluidity, flexibility, and fun that come with combining the DIY principles with an extra dose of smoothness. At its core, the Agile direction is a celebration of versatility and adaptability in DIY. It's about infusing the Motion Principles with a sense of fluid motion, where transitions are seamless, and obstacles are met with grace.
The biggest inspiration for this treatment originated from the elegance and playful spirit captured in this iconic clip from Diego Armando Maradona.