Asics

We were approached by Asics to help them with the visualization of their consumer segmentation. The open briefing gave us the creative freedom to build a story around the design, which we love to do. We used our motion graphic prowess to help take the consumer segmentation to the next level, making nine different visual identities that worked in isolation but also as a collective along the way.

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Next to composition, framing, and pace, color was an important asset for this project to help connect with emotion on a subconscious level. To do this, every segment got its own color scheme which resonated with the emotions of the respective target audience.

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Selected Work