Be Sexy

Be Smart

A campaign that raises awareness about STIs. The campaign encourages people to start a dialogue and seek medical advice, particularly focusing on at-risk populations living in the Netherlands. Some of these demographics have roots in sub-Saharan Africa, Suriname, the Dutch Antilles, and Aruba, inspired us to draw from African art as a starting point in crafting a culturally resonant film.

We combined bright colors and expressive hand-drawn scenes into fluid animations, that flow along a conversation by two people discussing sex and being safe. By depicting everyday situations in pretty far out ways and writing the script as a dialogue, we aimed to add a personal touch and engage the viewer.

We adopted a colorful, hand-drawn approach that encouraged people to initiate conversations about a taboo topic. The story revolves around an uninformed man having a conversation with a woman who encourages him to go to the general practitioner to get tested and treated.

Awards ³

Selected Work