Engineered for Ambition

We collaborated with Adyen on their campaign 'Engineered for Ambition’, marking a new stage in the company's growth. Our aim was to capture the dynamic and ambitious spirit that lies at the core of Adyen. Ambition serves as a driving force throughout the company, but it is through engineering that it truly comes to life. This delicate balance between ambition and engineering served as inspiration for the brand film.

Engineered for Ambition —

Throughout history, there have been quite a few remarkable inventions that changed the world for the better.

The invention of the lightbulb, the car, and the guitar, to name a few. In the first chapter of the film, we show how these inventions were fueled by ambition but brought to fruition through engineering. The electrifying hand-drawn animation that symbolizes ambition runs through this razor-sharp edit and is being fed into Adyen's new digital platform.

Process

We had a blast creating this mixed-media film. The entire team came together, each person contributing ideas. We even managed to bring a smile to Thomas Edison's face, experimented with a zoetrope, and indulged in a bunch of memes. What more could you ask for?

Making of

Engineered for Ambition

Throughout history, there have been quite a few remarkable inventions that changed the world for the better.

Process

We had a blast creating this mixed-media film. The entire team came together, each person contributing ideas. We even managed to bring a smile to Thomas Edison's face, experimented with a zoetrope, and indulged in a bunch of memes. What more could you ask for?

Selected Work