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Tommy Hilfiger

Tommy Sport

A fresh launch campaign for a brand new category




Deliverables

16x9 Videos
9x16 Videos

Square videos
Stills

Bold with sports prowess


Tommy Hilfiger launches Tommy Sport: a brand new line of workout gear.


The Tommy Sport line blends advanced materials and performance with their iconic style. The campaign was designed to introduce the new gear, whilst highlighting the technical aspects of the garments. Bold typography, fresh colours and dynamic layouts dial up the volume. Animations designed to communicate technical aspects quickly and clearly.

From social to in-store

Designed from the outset to work across media. A flexible design language, bold enough to pop on small screens, detailed enough for large displays.

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