Tommy Hilfiger
Tommy Sport
Motion graphics with sport excellence
Tommy Hilfiger launches Tommy Sport, a brand new line of workout gear.
The sports wardrobe fuses Tommy Hilfiger’s classic brand DNA with athletic designs. We were asked to craft the marketing assets that orchestrate their launch campaign. Introducing the new collection whilst highlighting the technical innovations with a contemporary twist. Bold typography, fresh colors and dynamic layouts dial up the volume, all set into motion with the aim to communicate technical aspects quickly and clearly.
From social to in-store
Designed from the outset to work across media. A flexible design language, bold enough to pop on small screens, detailed enough for large displays.
Bold with sports prowess
Building on the launch campaign, the fall campaign was crafted. Further charging Tommy Sport’s brand identity and enabling them to claim their spot in the sports domain.
