How to videos
A fresh launch campaign for a brand new category
Our brains started tingling when Tommy Hilfiger asked us to come up with a concept for a series of how-to videos.
We wanted to create something that stands out. Something hypnotizing perhaps. Here the fun began. Easy to follow, clear communication? Of course. Perfectly styled models, tools and products? Sure thing. Intriguing, can’t-tear-my-eyes-away visuals, and soothing ASMR sound design? Mais oui!