Lightyear

A trilogy of films to create awareness about Solar Electric Vehicles (SEVs). Each film tackles a distinct topic with clarity and minimalism, with the message in the driver seat.

The first film is about sustainability. EV’s are great, but there are still obstacles to overcome for achieving truly clean mobility. The design of Lightyear is remarkable, with every detail true to its purpose. We adopted this ethos for the layout and motion principles of the films, looking closely at the messaging.

Sustainability

Design

The design language feels refined and beautiful in its simplicity. We took our time at the outset to set up a design system with grids, typography weights and sizes, and use of imagery, like the wonderful 3D renders of the Lightyear by INK Studio.

1.

Design with every detail true to its purpose.

A Solar Electric Vehicle can bring you various benefits including cost savings. Even in a country known for its cloudy weather like the Netherlands, the sun can provide up to 40% of your yearly energy use, free of charge.

Economical Driving

2. The third film centers on utilizing solar energy to charge vehicles. With over a billion cars on the road, only a small percentage of them have the capability of emitting zero pollutants. The sun provides an endless supply of clean energy, and solar electric vehicles can harness this power, even when parked. SEVs utilize solar cells that convert sunlight into electricity.

Solar Charging

Lightyear

A trilogy of films to create awareness about Solar Electric Vehicles (SEVs). Each film tackles a distinct topic with clarity and minimalism, with the message in the driver seat.

1.

A Solar Electric Vehicle can bring you various benefits including cost savings. Even in a country known for its cloudy weather like the Netherlands, the sun can provide up to 40% of your yearly energy use, free of charge.

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Selected Work