Eni
TV Campaign
Making small changes for a better future, drawn by hand
Eni is making some major changes to contribute towards a sustainable future. But they’d like a little help from you — making small everyday changes like riding a bicycle to work. We pitched in with a hand-drawn campaign.
The project involved two live-action shoots, the creation of 3D vines and butterflies, lots of animation tests and some pretty intense frame-by-frame animation. We ended up with two commercials and a couple of cut-downs.
We wanted the actions of the protagonist to feel realistic and natural, so setting up a studio shoot was the best choice to capture natural movement.
Here’s a small peek at the process ↓
