Eni
TV Campaign
![](https://freight.cargo.site/t/original/i/37c1477ee858273bacbec3fbf2edfda8d43ef3a2c5ce105007dc8095fd20ffcc/Styleframe_cover3.jpg)
Making small changes for a better future, drawn by hand
Eni is making some major changes to contribute towards a sustainable future. But they’d like a little help from you — making small everyday changes like riding a bicycle to work. We pitched in with a hand-drawn campaign.
![](https://freight.cargo.site/t/original/i/8fa2003079db1a03885a07b8e1572df6932dc398f7634a57d3beae611a0c9bec/ENI-Lab-Big.jpg)
![](https://freight.cargo.site/t/original/i/49e0fb0dd026e9eb23839d65a46ee081474608dc55aa4aefd48218ca0a2f2395/Models_amended.jpg)
The project involved two live-action shoots, the creation of 3D vines and butterflies, lots of animation tests and some pretty intense frame-by-frame animation. We ended up with two commercials and a couple of cut-downs.
We wanted the actions of the protagonist to feel realistic and natural, so setting up a studio shoot was the best choice to capture natural movement.
Here’s a small peek at the process ↓
![](https://freight.cargo.site/t/original/i/5095721e74751ed5ad4f7c87b1cbe70774be90dc6252b5034606939972840cc0/Eni_Car.jpg)
![](https://freight.cargo.site/t/original/i/b86b792cb55c27a4851cc803935638addbd0e39d9744412a9897526e9efa9ea2/Eni_Football.jpg)
![](https://freight.cargo.site/t/original/i/5272991dda95fa9ea0f1f5802a762c74a61614fca2e6592a8d6c571009258df3/Eni_Fuel.jpg)