Net Zero

Almost 40% of global emissions come from buildings and construction, making it clear that the real estate industry needs a complete revolution. Not in 2050. But today.

Edge has announced this commitment not just for the company, but for every building they develop and redevelop moving forward. This change is reflected in their revamped visual identity. We've updated the brand identity we previously developed and created a manifesto film around this topic. In the film we've used the metaphor of reusing and repurposing materials throughout. The result is a mixed-media piece that speaks directly and honestly.

Reusing and repurposing

Rebranding

Prior to creating the film we worked on redeveloping the brand identity with an emphasis on social responsibility. We’ve enhanced the color palette with softer shades and two new typefaces were added to make the brand more approachable.

Awards ⁷

European Design Awards - Bronze

Muse Award - Platinum

Motion Design Awards - Video of the Day

Motion Design Awards - Video of the Month

Motion Design Awards - Video of the Year

Telly Awards - Gold

Net Zero

Almost 40% of global emissions come from buildings and construction, making it clear that the real estate industry needs a complete revolution. Not in 2050. But today.

Prior to creating the film we worked on redeveloping the brand identity with an emphasis on social responsibility. We’ve enhanced the color palette with softer shades and two new typefaces were added to make the brand more approachable.

Awards ⁷

Selected Work