Free, free… set them free. Did you realize most gum contains plastic? Neither did we until these little turtles skipped into our hearts.

BenBits work on two fronts to minimize plastics ending up in our oceans. They developed a plant-based, vegan gum with plastic-free packaging; and part of their profits are donated to Plastic Soup Foundation. Great initiatives we think, so we jumped aboard to craft the launch campaign, which actually is… a hand-drawn musical ︎

Creating a team of trustworthy turtles was a tremendous treat. We designed these little dancers and the world they live in to fit the existing brand identity. Then we layered in watercolor and paper textures to give the world a soft, tactile feeling.

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