Revolution in comfort 

With the new flagship running shoe, The Gel-Nimbus™ 25, Asics is pushing the boundaries of running comfort to new levels.

During the animation process we aimed to capture the unparalleled comfort and technology of the shoe, emphasizing key design features such as the unique lightweight foam structure and outsole redesign. We highlighted the softness and shock-absorption capabilities of PureGel™ technology, offering a softer landing experience. We then emphasized FF Blast™, which provides unmatched cushioning through foam."

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After wrapping up the main campaign films, we created different versions for various color schemes and also worked on developing marketing assets for the upcoming release of the Gel-Cumulus™ 25.

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We’ve collaborated closely with our friends
at Rōnin, who were responsible for the
visual identity of the campaign and its
online presence.

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