Adyen
Engineered for Ambition
Engineered for Ambition
We’ve collaborated with Adyen on their new campaign Engineered for Ambition, a new stage in the company's growth.
We aimed to capture the dynamic and ambitious spirit that is at the core of Adyen. Ambition is a driving force throughout the company, but it is through engineering that it is brought to life. This balance of ambition and engineering served as inspiration for the brand film.
![](https://freight.cargo.site/t/original/i/42f2e136aa14183f2725ce9a51e1e1b510573ae10af5678cbe653081c31408a6/ambition_01.jpg)
![](https://freight.cargo.site/t/original/i/ca4013c80d45d0e2c88cef0c602a7ccacca0f54ba964e8758915787945dc91d6/powerful.jpg)
![](https://freight.cargo.site/t/original/i/2625709441e77413fb91f555cede9133cf1372a2f335b49ba900f52250bf7751/plugged_01.jpg)
![](https://freight.cargo.site/t/original/i/c27c7fb24e10b570a85d1744c2799e2c9019be8bcb4914b8884083274c77caee/Horsepower.jpg)
![](https://freight.cargo.site/t/original/i/4e322c1a67fd2a4faa903db5775282dae9982b251c1f781ac450172602bef460/lightbulb-c.jpg)
Throughout history there’s been quite a few remarkable inventions that changed the world for the better.
The invention of the lightbulb, the car and the guitar to name a few. In the first chapter of the film we show how these inventions were fueled by ambition, but realized by engineering. The electrifying hand-drawn animation that symbolizes ambition runs through this razor-sharp edit and is being fed into Adyen's new, digital platform. We used a wide variety of techniques, and we manipulated found footage so that it tells this story.
![](https://freight.cargo.site/t/original/i/f695e4f5e752977d20e8e648ae02e68432cf32f233b03bc475fbed0bb4ac8a23/Engineering.jpg)
Process
We had a lot of fun making this mixed media film. The whole team got together and everybody was pitching in ideas. We made Thomas Edison smile, we played around with a zoetrope and we looked at a bunch of memes. What more do you want?
Process Reel